If anybody understood the importance of a good helmet, it was certainly the Vikings. Brash, unflinching raiders who braved treacherous open seas, sailing out into a frigid blue infinity in search of glory, treasures and a beautiful death.

If they didn't think they were too cool for helmets, you on your way to Panera Bread in a Vespa probably don't make the cut either.

You gotta love those rare commercials that are just fun to watch in and of themselves.