What a beautiful country this is!

The Duke’s Mayo Bowl is a football competition in Charlotte, North Carolina that has the honor of being sponsored by, as the name would imply, a mayo manufacturer. While other sponsors might want to sit on the sidelines, Duke’s wants to really engage fans with the sport and their product.

How do they do that? By hosting an absolutely disgusting mayonnaise eating contest.

These people are competing to see who can devour this jar of mayonnaise the fastest. For context, those appear to be 48-ounce jars, which would equal about 10,240 calories of mayo. Delicious!